Kiravans are a family-founded retailer of campervan conversion equipment and products. They design and produce their kit in-house, sourcing only the best materials for campervan conversion. Twelve years on from their original business model, brothers Rob and Mike now operate a successful international company with a German and UK sites shipping around the world.

The Brief

Rob and Mike spotted a gap in the market for a high-functioning site that would enable consumers to purchase customised parts for different makes and models of campervans. To keep up with and cope with the demands of such an increased sector, Kiravans needed a market-leading site that would revolutionise their industry, and give customers the best user experience possible. We took on the challenge of creating an easily navigable menu and increasing site speed which will ultimately lead to increased orders, and reduced maintenance costs for the business.


Other specifications included:

• Van builder
• Resource centre
• Optimised hosting
• Data capture for newsletter

The Challenge

Kiravans approached us with their site build idea which needed to incorporate all their custom designs for multiple campervans, be searchable by vehicle brand or category, incorporate multiple payment gateways, and build a functional blog they could update themselves.

“James and Bruce’s expertise shone through from the very first conversation. We knew we needed an agency that understood exactly what we wanted and how to execute it perfectly. From day one, Vortex listened carefully to our proposition and had the knowledge and imagination to suggest alternatives or upgrades to deliver an outstanding solution. The process from start to finish was smooth and errorless, and it was clear to us that Bruce and James have built a fantastic team that work together flawlessly. Whatever we threw at them, they handled professionally and quickly, and they ensured our vision was carried out through to the end. It’s been a pleasure to work with Vortex and I wouldn’t hesitate to recommend them to anyone looking for a Magento site build or existing site support. We hope to continue working with them for many years to come!”


Our Vision

One of the main benefits the store needed to produce, besides the significant uplift in turnover and increased profitability, was that the site needed to be able to safeguard the efficiency of the business. Kiravans needed it to be fast, and also capable of handling multiple large orders and increased traffic in peak times.

We also wanted to create a platform that allowed traders to log on and see past and previous orders, amend orders and re-order previous orders which would offer Kiravans a point of differentiation in the market.

The Results

The Kiravans website build revolutionised the business with numerous positive results. By focusing on optimising the website for product tag and category assignment, this has made it easily navigable and allows products to be found by type or campervan model.

Some of the main features include:

- International translated stores

- A tool to up-sell at basket

- Sofort payment gateway

- Trade customer area for logged in customers

The speed of the site has increased user satisfaction, increased orders 105% and reduced overall bounce rate for the store. Including a tool to up-sell at basket has improved the average order value by 25%.

The trade center encourages customer loyalty and return orders due to the ease of re-ordering. By reducing the time to re-order and increasing average order amounts, we have seen a 56% increase in second-time purchases.

Higher Conversion Rate
Increased order amount
Better user satisfaction
Maximised ROI
Reduced bounce rate

Impressed yet?

The Headrow

Grosvenor Street

The Team

The hard-working team tasked with bringing Rob and Mike's vision to life included...