May 2016 saw Ribble launch a dedicated Australian website, their first international market expansion. This is part of their push towards becoming a global brand and to increase their specific market offerings.
The Preston-based bike manufacturer recorded sales of £16.8 million last year and since the new site launched in February have been increasing presence in International markets with an aim to improve conversions and engagement in key regions around the globe.
Alongside the local product offering and prices the Australian site will also provide details on their sponsored event, Ride 8848. Ride 8848 will see teams, or solo riders, climb the equivalent of Mount Everest or 8,848 meters in 24hours.
We are seeing an increase in appetite in the industry, and our clients alike, to explore the possibilities and opportunities that international retail has to offer. Magento is an incredibly flexible and scalable solution and utilising its multistore functionality makes expansion into additional markets straightforward and cost effective.