So, your Black Friday and Cyber Monday marketing campaigns that were planned weeks ago should be ready for launching 25th November? No? Have no fear, we are on hand to help you plan your BF/CM marketing strategy.
Don’t let a tight deadline push you into a bad decision, if you are small business there is no point competing with retail giants on price. Your strategy may just need a little creativity to help package up a small extended weekend offer.
You can deploy plenty of offers without slashing prices across your products, which may affect what could already be small margins. Have you thought about offering:
- Free shipping on all purchases
- Unique promo codes for your customer database
- Site wide discount with promo code
- Free Gift Voucher over a minimum spend
How Will You Advertise Your BF/CM Offer?
All of your assets should be created ahead of the sale weekend so you can solely concentrate on the influx of sales coming in. You should also consider setting up a schedule for your email campaigns so they send out at a certain time on a certain date, if your CMS allows you to schedule banners, this should also be considered to keep the sale fresh and create urgency with messaging such as, ‘24hrs left’.
Assets you should consider:
- Homepage hero banners
- Category panel banners
- Email newsletters
- Social media ads
- Instore POS
- PPC text ads
- Display advertising
As you will know, when creating Google text ads and display ads they are reviewed by the Google Team, and can take up to 24 hours to become eligible. In the past we have seen this review time take a few days due to the influx of text ads companies create specially for the BF/CM weekend. It is highly advisable to create your ads a week or two beforehand so they can be reviewed, you can then have them paused until launch.
If you need help with your ecommerce BF/CM marketing campaign get in touch with the team today. We can work with you to deliver an effective campaign and turn those window shoppers into returning customers.