On Monday 21st May Adobe announced they had entered a definitive agreement to acquire Magento, the valuation placed on the company is said to be in the region of $1.68 billion. This the next step in Magento’s journey in helping deliver a great digital experience and with Magento’s position with being a world-leading commerce platform and Adobe’s leadership in design, this is possible.
What does this mean for Magento?
This announcement confirms that there are endless possibilities for Magento to enable every business to create and deliver real-time experiences and engage with customers across every touch point for both B2B and B2C.
This opportunity allows Magento to:
- Offer greater value to customers, partners and developers.
- Accelerate their product roadmap due to Adobe’s product capabilities and cloud technology.
- Use Adobe’s global operational scale to accelerate their penetration into new verticals and geographies.
- Use the creative passion of our community towards our mission of using technology to connect and empower people.
Magento and Adobe share the same vision of empowerment, creativity, extensibility, collaboration, contribution and inclusion. This is seen as their greatest strength and they will apply this to every interaction with their customers, partners and loyal community members. The joining of the two communities will allow for a diverse and global network of developers, designers and innovators to deepen the commitment to open, developer-driven experiences.
The agreement for Adobe to acquire Magento is expected to close in the Adobe fiscal third quarter and as an Magento partner and certified agency Vortex Commerce are excited to witness and be part of the future of Magento.
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